×
App Icon
The Standard e-Paper
Stay Informed, Even Offline
★★★★ - on Play Store
Download App
The Standard

Fashion firm burns items worth billions to prevent them being sold cheaply

By BBC | 7yrs ago

Burberry, the upmarket British fashion label, destroyed unsold clothes, accessories and perfume worth Sh 3 billion (£28.6m) last year to protect its brand.

Premium Article

Get Full Access for Ksh299/Week.

Uncover the stories others won't tell. Subscribe now for exclusive access.
Continue Reading  →
What you get
  • Unlimited access to all premium content
  • Ad-free browsing experience
  • Mobile-optimised reading
  • Weekly newsletters & digests
Pay via
M - PESA
VISA
Airtel Money
Secure Payments Kenya's most trusted newsroom since 1902

Related Topics

Burbery Perfume
.

Similar Articles

Families feel the pinch as war-hit diaspora remittances shrink
Families feel the pinch as war-hit diaspora remittances shrink
A decline in diaspora remittances, driven by Middle East conflict and rising living costs abroad, is deepening financial pressure on Kenyan households.
Financial Standard
By Brian Ngugi
2 hrs ago
Legal battle brews over new tea levy, directorship
Legal battle brews over new tea levy, directorship
Tea sector players have moved to court challenging the new Tea Board of Kenya levies and regulations.
Financial Standard
By Kamau Muthoni
2 hrs ago
For Africa to move forward, Africans must be allowed to cross borders
For Africa to move forward, Africans must be allowed to cross borders
An argument that Africa’s economic growth depends on freer cross-border labour mobility, noting that most migration is already regional but remains constrained by restrictive and outdated policies.
Opinion
By Isaac Kwaku Fokuo
5 hrs ago
Global housing crisis deepens despite policy gains - UN warns
Global housing crisis deepens despite policy gains - UN warns
The UN-Habitat has warned that the global housing crisis is worsening despite policy progress, citing rapid urbanisation, inadequate implementation, and millions living in slums.
Business
By Graham Kajilwa
5 hrs ago
Mbadi names Adan Mohamed as new KRA chief
Mbadi names Adan Mohamed as new KRA chief
Treasury Cabinet Secretary John Mbadi has appointed former Industrialisation Cabinet Secretary Adan Abdulla Mohamed as Commissioner General of the Kenya Revenue Authority for a three-year term.
Business
By David Njaaga
13 hrs ago
Kenya to host green hydrogen symposium as country positions for the global stage
Kenya to host green hydrogen symposium as country positions for the global stage
The Ministry of Energy and Petroleum will this week host the Green Hydrogen Symposium 2026 that will bring together global leaders, investors, policymakers, and industry players.
Business
By James Wanzala
17 hrs ago
Kingdom Bank deepens MSME push with Industrial Area branch
Kingdom Bank deepens MSME push with Industrial Area branch
Kingdom Bank has opened a new branch in Nairobi’s Industrial Area, expanding its physical footprint into one of the country’s most concentrated hubs of MSMEs.
Business
By Brian Ngugi
17 hrs ago
Court declines to lift orders blocking Safaricom sale as Vodafone loses bid to exit case
Court declines to lift orders blocking Safaricom sale as Vodafone loses bid to exit case
President William Ruto’s administration has suffered a major blow after the High Court declined to lift orders barring it from selling a 15 per cent stake in Safaricom valued at over Sh205 billion. 
Business
By Nancy Gitonga
18 hrs ago
Kenya blockchain industry urges faster stablecoin adoption amid new digital asset rules
Kenya blockchain industry urges faster stablecoin adoption amid new digital asset rules
Kenya’s fintech and blockchain industry is stepping up calls for faster adoption of stablecoins as a solution to Africa’s costly and slow cross-border payment systems.
Enterprise
By Juliet Omelo
1 day ago
Activist files petition to block fuel price hike, seeks conservatory orders
Activist files petition to block fuel price hike, seeks conservatory orders
A consumer rights activist has moved to the High Court seeking to suspend fuel prices announced for May and June, argues increases unconstitutional, economically harmful.
Business
By David Njaaga
1 day ago
.

Latest Stories

Families feel the pinch as war-hit diaspora remittances shrink
Families feel the pinch as war-hit diaspora remittances shrink
Financial Standard
By Brian Ngugi
2 hrs ago
Legal battle brews over new tea levy, directorship
Financial Standard
By Kamau Muthoni
2 hrs ago
For Africa to move forward, Africans must be allowed to cross borders
Opinion
By Isaac Kwaku Fokuo
5 hrs ago
Global housing crisis deepens despite policy gains - UN warns
Business
By Graham Kajilwa
5 hrs ago
.

The Standard Insider

.

Digger Classified

GET OUR NEWSLETTER

Subscribe to our newsletter and stay updated on the latest developments and special offers!

CONNECT WITH US

FOR THE LATEST JOB ADVERTS

join Digger Classifieds telegram channel
The Standard
© 2026. The Standard Group PLC. All rights reserved