Embrace country branding, communicators urge emerging economies

Nairobi: The compelling story of Africa and other emerging economies can only be told effectively when the emerging economies appreciate the role of country brands where people are proud of their country and have a strong sense of unity.  This brand and its story will greatly benefit from the major contribution that the Public Relations discipline can provide.

This was a key finding of the recent World Conference for Public Relations and communications in Emerging Economies (WCPREE) hosted by the Public Relations Society of Kenya (PRSK) (www.PRSK.co.ke) and supported by the Global Alliance for Communications Management (GA). The conference clearly articulated how Public Relations could influence sustainable development, industrialization, businesses, and the fight against terrorism in Emerging Economies.