Why tourism board was named Africa’s best at industry ‘Oscars’

Kenya Tourism Board Managing Director Muriithi Ndegwa (right) and former Tourism CS Phyllis Kandie

For the fourth year in a row, Kenya’s tourism marketing arm, the Kenya Tourism Board (KTB), has been voted Africa’s best at the prestigious World Travel Awards.

KTB has launched a series of marketing campaigns outside the country in a bid to increase international arrivals at a time when incidents of insecurity have dented Kenya’s image abroad.