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Revenue authority's iTax solution wins top award

NEWS
By Standard Reporter | November 23rd 2015

The Kenya Revenue Authority (KRA) has added yet another feather to its cap, after winning a Marketing Society of Kenya (MSK) award. The authority's efforts to transform its domestic tax service provision capacity through the iTax online platform, received an endorsement from the umbrella marketing professionals' society during the MSK Gala 2015 ceremony, held at the Carnivore Grounds, Nairobi.

Its integrated marketing communication campaigns, developed by Ogilvy Africa, picked awards in five categories and went on to claim the overall award.

Speaking moments after receiving the MSK Award, KRA Deputy Director, Marketing, Grace Wandera, reiterated the authority's commitment to transforming tax-payment solutions through technology platforms.

The commitment, she added, is also geared at enhancing tax compliance and integrity as KRA is banking on information technology systems, to seal existing revenue collection loopholes.

The new iTax platform by KRA, is an online secure application system that was first piloted two years ago and commissioned mid last year to provide a fully integrated and automated solution for administration of domestic taxes. From a low of 5,000 users in January 2013, KRA, has rapidly enrolled more than 2 million iTax platform users this year.

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