Kwale to host Magical Kenya travel expo

The fifth edition of the Annual Magical Kenya Travel Expo will be held in Kwale County. Speaking in Nairobi during a media launch for the event on Thursday, Kenya Tourism Board Managing (KTB) Director Muriithi Ndegwa said the event will be held from October 15 to 17, at the Leisure Lodge Beach & Golf Resort, Diani.

“This expo will bring together travel agents, tour operators, hoteliers and trade media from tourism source markets around the world,”  he said.

Ndegwa said they expect about 174 hosted buyers representing more than 35 countries from Kenya’s key source markets in Europe, Asia, Americas, Africa and the Middle East. The Annual Magical Kenya Travel Expo is one of the major events that KTB has identified as a platform to reinforce Kenya’s resilience and zeal to market her tourism products.

 “It adds to the key international events hosted in the country this year, including the Global Entrepreneurship Summit that is just few days away,” he said.

He noted that KTB is hopeful of gaining from the event, among others lined up within the year such as The World PR Conference, African Travel Association, Africa First ladies Conference on Cancer and the World Tourism Organisation Conference.

 The three-day event will be preceded by a familiarisation trip to showcase tourism products to the hosted buyers and endorsing Kenya as a key tourism destination.