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Safaricom wades into insurance to boost revenues

By MACHARIA KAMAU | 12yrs ago

By MACHARIA KAMAU

NAIROBI, KENYA: Telecommunications firm Safaricom is angling for the highly untapped insurance market with a low cost health cover.  On Wednesday, the operator in partnership with investment firm Britam and Changamka Micro Insurance unveiled a health cover targeting to attract a million customers in the next one year.

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