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Google and Facebook are at the forefront of a scramble to win over new African Internet users, offering freebies they say give a leg-up to the poor but which critics argue is a plan to lock in customers on a continent of 1 billion people.
Africa's Internet penetration will reach 50 percent by 2025 and there are expected to be 360 million smartphones on the continent by then, roughly double the number in the United States currently, Mckinsey Consultants data shows.