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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Tourism is one of the world’s largest and fastest-growing industries and its importance for economic development is widely acknowledged.
What makes tourism different from many other services is that the supplier stays where he is, and the tourist comes to him rather than the supplier taking his services to the consumer. Tourism can thus play a key role in poverty alleviation, bringing jobs for unskilled or semi-skilled workers in hotels, and resorts, as well as encouraging job creation in supply industries.
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