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Streaming giants flock to Kenya in new fight for eyeballs

A woman using a tablet computer to stream a movie. [Getty Images]

Global streaming giants are stepping up their presence in Kenya, with the country emerging as a strategic market in the region in building new audiences for the ubiquitous platforms.

The rush to grow market share comes at a time when streaming platforms like Netflix are experiencing a slowdown in growth in traditional market strongholds of North America and Europe.

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