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The Standard e-Paper
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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Pricing affects aisle traffic which is determined by consumers’ shopping behaviour. [Courtesy]
The ordinary shopper expects to pay less whenever they buy a product in large quantities compared to buying smaller portions of the same item.
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