Growing your brand as a small business or start-up is a major challenge that owners of micro, small and medium enterprises have to grapple with. For many, capital is usually the issue, since most of such businesses are self-sponsored by their owners.
As such, even money for advertising is not available. They have to juggle between staying within the realms of the product or service they provide and keeping the business running. Sometimes, they go out and make their brands known.