×
App Icon
The Standard e-Paper
Kenya's Bold Newspaper
★★★★ - on Play Store
Download Now

Tips for small businesses to grow your brand image

Caption

Growing your brand as a small business or start-up is a major challenge that owners of micro, small and medium enterprises have to grapple with. For many, capital is usually the issue, since most of such businesses are self-sponsored by their owners.

As such, even money for advertising is not available. They have to juggle between staying within the realms of the product or service they provide and keeping the business running. Sometimes, they go out and make their brands known.

Get Full Access for Ksh299/Week
Unlock the Full Story — Join Thousands of Informed Kenyans Today
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in