×
App Icon
The Standard e-Paper
Informed Minds Prefer The Standard
★★★★ - on Play Store
Download Now

How to come up with innovative business ideas

Airbnb, Tesla, WeWork are some of the innovative companies that launched not so long ago. What they all have in common is they were revolutionary businesses that were really simple ideas that shaped the world. Finding a business idea takes lots of self-reflection. However, once you zero in on one, how do you test your idea and what separates it from horrible ones?

Get Full Access for Ksh299/Week
Bold Reporting Takes Time, Courage and Investment. Stand With Us.
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in