He sells eggs from Mercedes, employs masters students to hawk

Salesio Njiru selling eggs from the boot of a car. Njiru who is a poultry farmer has a unique marketing model that has created jobs for youths. (Joseph Muchiri, Standard)

Salesio Njiru cuts a confident figure as he stands at the back of his gleaming Mercedes Benz to sell eggs from the boot of the car.

It is around 6pm and the car is parked on a busy street near the Embu-Nairobi bus park for maximum exposure to customers.