Coast students turn to social media for formal jobs

Hiring companies use social media to vet their applicants.[Photo: iStock]

For a growing number of students at the Coast, social media is increasingly becoming a potential lifeline in an economy where formal job opportunities remain limited.

At Pwani University, more than 500 students recently attended a  digital income masterclass backed by Safaricom and Sprite, highlighting a shift in how young people perceive online platforms.