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How culinary tourism is becoming trendy in major destinations

Sarova Whitesands Executive Chef Gurpreet Singh gives cooking tips to the resort’s top corporate supporters and travel agents. [Photo: Gideon Maundu/Standard]

There is a new trend of tourists visiting historic or beach sites but end up engaging in culinary tourism activities.

Kenya Association of Hotelkeepers and Caterers (KAHC) observes that culinary tourism creates strong brand awareness and potential loyalties.

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