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Kenya aims for five million visitors in new ambitious tourism push

Tourism and Wildlife CS Rebecca Miano (third right), Laikipia artist Lentir Maso and Susan Nookisho during Lkereti album launch in Laikipia County, on December 7, 2025. [Wilberforce Okwiri, Standard]

The government has emphasised the tourism sector’s potential in job creation, with Tourism and Wildlife Cabinet Secretary Rebecca Miano, noting the workforce extends beyond the three million documented.

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