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Gen Zs to dominate consumer spending in the next 10 years

Youths during anti-tax protests in Nairobi. [File, Standard]

Africa is poised to dominate the future of consumer spending, which will be shaped by key metrics such as high population and robust economic growth.

According to the Africa Macroeconomic Performance and Outlook report by the African Development Bank, in 2025, the growth in 24 African countries led by Djibouti, Niger, Rwanda, Senegal, Libya and South Sudan, is expected to exceed five per cent.

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