China trade fair attracts over 16,000 exhibitors

Organisers of the China Trade Week, which was hosted earlier this month by MIE Events in Nairobi, have released the final figures of the event’s attendees.

The event held between July 1 and 3 recorded 16,500 visitors, with organisers, describing it as “an overwhelming success.”

International Events Director of Dubai based, MIE Events, Gary Robinson said when launching an event in a new country, one is never quite sure whether visitor marketing campaigns would deliver the goods.

He said the firm had targeted to attract around 3,000 visitors to the first exhibition and would have been happy with that.

“However, we realised a week before the show that the exhibition and our marketing had resonated with the Kenyan and East African business and SME community as we already had nearly 3,000 pre-registered visitors through our China Trade Week website before we even opened the doors to the show,” Robinson said.

MIE Events Managing Director David Wang welcomed support from Kenya Investment Authority, Kenya National Chamber of Commerce and Industry, Kenya Private Sector Alliance and the media for helping to get the message out to the business community.