The evolution of CSR at Mozzart Bet Kenya

Since entering the Kenyan market in 2017, Mozzart Bet has grown beyond gaming and entertainment to become a major contributor to community development. In this interview, Country Manager Sasa Krneta explains how the company's Corporate Social Responsibility efforts have expanded from sports sponsorships to vital health and water projects across Kenya, having spent a total sum of Sh245,057,999 on Sports Sponsorships & CSR in the last three financial years. Health and Water Projects Our CSR journey began during the COVID-19 pandemic when we donated medical equipment to over 50 hospitals. A touching example was at Waithaka Health Centre, where we donated infant incubators that saved the lives of newborn twins. After the pandemic, we launched the "100 Wells for Communities" program to drill boreholes and provide clean water. So far, we've completed 17 boreholes in counties such as Kakamega, Kitui, Busia, Bomet, Turkana, Kisumu, Makueni & many others in hard-to-reach areas. Sports Sponsorship Malkia Strikers Mozzart Bet supported the Malkia Strikers, Kenya's women's volleyball team, after they lost three consecutive African finals due to limited support. First signed as a one-year deal in June 2022, inspired by the late KVF President Mr Waithaka Kioni, the partnership would see the company sponsor the National Women's volleyball team until June 2023, after which the relationship was extended. The Sh10 million sponsorship package included a week-long training camp in Serbia in September 2022 for three international friendlies as part of their preparations for the World Championships held from 23 September to 15 October in Poland and the Netherlands. In August 2022, the company walked the journey with Malkia as they lifted a record tenth African title, ending a long wait that had seen Cameroon win the previous three editions in Yaounde (2017), Cairo (2019), and Kigali (2021). The feat qualified the team for the Paris Olympics. Kakamega Homeboyz A partnership that began in December 2020, a February 2025 renewal marked the fifth consecutive year of collaboration between the company and the Football Kenya Federation Premier League (FKFPL) side. In that period, the Kakamega-based outfit has not only lifted the Mozzart Bet Cup but also managed a second-place finish in the national league, in the 2021-2022 season, losing the title to Tusker on goal difference. The campaign was later declared null and void. After an eight-place finish in the 2023/24 league season, the side regrouped for third place in the just-concluded season, finishing behind champions Kenya Police and record title holders Gor Mahia. Challenges on the Ground Implementing CSR projects in remote areas is challenging. In Kitui, our team drove over 10 hours on rough roads. In some places, we had to use helicopters. We also faced technical problems, such as salty or undrinkable water in Turkana and Kajiado counties. The Gaming Sector and Tax Burden The licensed gaming sector in Kenya faces high taxes. In just two years: 2023: Mozzart Bet remitted Sh4.02 billion in total taxes. Out of this, Sh2.8 billion was collected from players, while Sh1.2 billion was a direct tax cost to the company. Net profit after tax was Sh656 million. 2024: Total taxes rose to Sh4.76 billion, with Sh3.29 billion from players and Sh1.46 billion from Mozzart Bet. Net profit after tax was Sh684 million. We are committed to full tax compliance, but we also believe in creating a fairer tax model that allows the industry to grow and invest more in the Kenyan economy. Responsible Gaming Mozzart Bet is a proud member of the Association of Gaming Operators of Kenya (AGOK). Through AGOK, we partnered with the Betting Control and Licensing Board (BCLB) on the national "Chukua Control" campaign to promote responsible gaming. Our platform offers self-exclusion tools, allowing customers to pause or permanently close their accounts. Soon, AGOK and BCLB will launch a responsible gaming call center, working with psychologists and counselors to provide nationwide support. Looking Ahead We will continue to pay taxes responsibly, support Kenyan sports, and expand our community work. While we are not expanding into new markets at the moment, our goal is to deepen our impact where we already operate.

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The evolution of CSR at Mozzart Bet Kenya

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