Traditional stores hold ground in expansion spree by retailers

Shoppers at a supermarket in Nairobi. [File, Standard]

Despite the number of supermarkets inching towards 300, traditional stores still hold a significant place in consumer shopping behaviour.

Data from research firm Sagaci Research, presented at this year's East African Property Investment (EAPI) summit in Nairobi, reveals that even the affluent class prefers traditional stores to modern retail chains.