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A month after a Dutch brewer tested the Kenyan market with strong beer brands, the results have stunned the appointed distributor.
It is a finding likely to cement further the popular perception that Kenya is an overly price sensitive market, heavier beer means better for the average consumer. “It is rather surprising that it is the strongest beer variant that beat all expectations,” said Daniel Munene of the 12 per cent Atlas Beer Brand, manufactured by United Dutch Breweries.
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