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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
It is now possible for an organisation to determine whether their advert on television is creating the desired response from consumers or not. This follows the launch of SPOT ON, a new research tool that will measure how consumers feel, act and move with their wallets each time an advert hits the screens.
“This tool has been tailor made to assist marketers in marking informed decisions when investing in advertising as a marketing tool.” said Jacek Otffinowski, Head of Ipsos Advertising Systems and Insights Pan Africa.
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