British Airways boosts digital marketing with Windows 8 app

By Fredrick Obura

British Airways has become one of the first airlines in Europe to launch an application for the newly launched Windows 8. 

Customers can swipe from one feature to the next, as well as select and read destination reviews, view local weather temperatures, search locations via interactive maps, view user generated destination guides through the Perfect Day service, book flights via ba.com and be inspired by cabin product films.

Richard Bowden, British Airways’ digital marketing innovation manager, said,  “Our relationship with Microsoft continues to excite, because of our shared desire to innovate and use technology to explore new ways to improve the customer experience.

“We believe our new integrated app delivers an exciting experience to users of Windows 8, giving British Airways customers a new way to explore and book the destinations we fly to every day.”