Advertising: Y&R returns to Kenya

Kenya: Y&R Advertising, one of the world’s largest agency networks, has returned to Kenya in partnership with local agency Creative Edge to form Creative Y&R.

Creative Edge has been in the market for 20 years, with a portfolio of clients that includes Crown Paints, Broadways Bread and EABL.

“We celebrate our 20th anniversary this year, and I can’t think of a better way to do it than to announce our partnership with Y&R Advertising, one of the world’s most prestigious agency networks,” said Creative’s managing director, Prital Patel.

Y&R Africa’s chairman, Yossi Schwartz, added: “We looked at several agencies as potential partners, but the moment I walked into Creative Edge, I just knew that we shared the same values .... From their commitment to creative excellence, their desire to offer clients more than just a traditional marketing solution and their passion for building brands, it’s a perfect fit.”