Famous clothing brand H&M continues to face backlash over controversial ad

H&M continues to face racism accusations. [Photo: Courtesy]

A racism scandal at H&M is the latest indication of management problems at the Swedish clothing giant, once the darling of shoppers but now struggling to make the switch to e-commerce, analysts say.

The fast-fashion group is one of Sweden's largest export brands and industrial heavyweights, alongside Ikea, Spotify, Electrolux and Volvo.