Kenya has been named the World’s Leading Safari Destination by World Travel Awards (WTA) at the 27th Annual WTA Grand Final 2020 held to celebrate excellence in the global travel and tourism industry.
This is the seventh time in eight years that the country has won the award. Kenya Tourism Board Chairman Jimi Kariuki said the win is a testament to the country’s superior offering while CEO Betty Radier said the award cements Kenya's position as a key tourist destination.