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Ben Jipcho, the man who helped Kipchoge Keino beat Jim Ryun dead

Ben Jipcho (centre) died at the Moi Teaching and Referral Hospital.

Ben Jipcho, the man who sacrificed his gold medal ambitions in 1500m by playing the rabbit for Kipchoge Keino at the 1972 Olympics, is dead.

According to one of his sons, the 77-year-old passed away at 3:08 am on Friday at the Moi Teaching and Referral Hospital, Eldoret, where he has been receiving treatment.

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