The Week of Italian Cuisine in the World is being celebrated this week. In Kenya, the ninth edition of the week was launched in Nairobi on Friday November 15. This year's theme is "Mediterranean Diet and Cuisine of the Roots - Health and Tradition".
The Friday launch saw the Italian Embassy in Kenya and Jambojet roll out a promotional campaign, "Taste of Italy", to create awareness about original Italian products and recipes, as well as about the Regions of Italy. Renowned chef, Luca Mastromattei, Ambassador of the Italian Taste in the World and Michelin guide chef, is a special guest of the week.