Memorable customer experience is key to business growth

Ipsos senior research Emily Were. [Courtesy]

We are in October, that month of the year when organisations celebrate customer service as a crucial culture by recognising their outstanding employees and appreciating clients for their support.

Many businesses are aware that if well executed, activities lined up for customer service month can lead to stronger teams, formidable customer connections, and ultimately better returns on investments. Indeed, a focus on customer service during this period can impact heavily on a company's brand reputation.