Study: Kenyan journalists missing important aspects of opinion polls

Journalists cover a press conference in Nairobi in November 2017. A study has said most journalists’ level of knowledge of important aspects of opinion polls is wanting. [File, Standard]

The levels of knowledge of Kenyan journalists on important aspects of public opinion polling is wanting.

This has been revealed by a study conducted by a Kenyan academic Dr Dane Kiambi, an associate professor in the College of Journalism and Mass Communications at the University of Nebraska-Lincoln, USA.