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Online reviews: Why you can’t afford to ignore them

Online Reviews
Online reviews reinforce or diminish the trust and integrity of companies. [Photo: Courtesy]

Just this week, social media has been awash with consumer complaints about the quality of Procter & Gamble’s (P&G) Always brand of sanitary towels.

The users of Always sanitary towels complained that the pads caused them rashes and inferior forcing Kebs to launch investigations into their claims. They accused P&G of selling substandard products in Kenya compared to what they sell in Europe and the U.S.

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