It was fitting that Zlatan Ibrahimovic, a player with near-limitless self confidence, would announce his arrival in a city packed with movie stars and big egos with a full-page newspaper advert proclaiming: "Dear Los Angeles, You're welcome."
The Swedish striker, who joined Los Angeles Galaxy from Manchester United on Friday, has never shied away from referring to himself in the most exalted terms - occasionally venturing so far as to call himself God.