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Ultra Violet 18-3838 is the trending colour in 2018

interior with sofa; 3d illustration

NAIROBI, KENYA: Ultra Violet 18-3838 is the trending colour i2018. This is according to Pantone Colour Institute, which guides companies on colour strategies, trend forecasts, brand colour development, and product palette selection.

Patone describes the selected purple shade as “dramatically provocative and thoughtful colour that communicates originality, ingenuity and visionary thinking that point us toward the future”.

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