How to stand out in your resume so that potential employers can look at the rest of your application

I don’t think anyone sends generic cover letters any more when applying for roles in organisations. But how often do we customise resumes? It’s said that on average, a recruiter spends between three and eight seconds scanning your resume before deciding if it warrants a closer look. On the flip side, customising your cover letter and resume for every single job you are applying for may seem like an inordinate amount of time on the application process, especially if you are applying for many roles at a time.