FORGET RENEWAL OF VOWS: Kenya Airways ends six-year sponsorship deal with KRU

[PHOTO: COURTESY]

Kenya Airways will not renew its Kenya Sevens sponsorship deal with the Kenya Rugby Union (KRU) when its existing contract expires at the end of the month.

Despite not extending the deal, Kenya Airways, who have been the team’s title sponsors since 2010 and have spent over Sh900 million in cash and kind on the Singapore Sevens champions, will continue supporting the sport through selected initiatives.