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The Standard e-Paper
Kenya's Bold Newspaper
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
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Computers using digital footprints such as Facebook Likes may judge your personality traits better than your friends, family and even your partner, a new study suggested Monday.
Researchers at the University of Cambridge and Stanford University describe the finding as an "emphatic demonstration" of the capacity of computers to discover an individual's psychological traits through pure data analysis.
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