Chinese social media holds key in Kenya's bid to attract Chinese tourists, analyst

Animals seen in this aerial picture taken during the 2013 wild animal’s census in. [PHOTO: STANDARD]

NAIROBI: What can Kenya do to attract millions of Chinese tourists who leave their country each year to tour the world? This is a question many tourism stakeholders in the East African nation are asking themselves as China becomes the world's largest tourists' source markets.

Over the years, China has consolidated itself as the number one global tourism source market in terms of trips made, number of tourists and money they spend while abroad.