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NAIROBI, KENYA: When Abasiama Idaresit started a digital marketing firm in Nigeria's bustling economic capital three years ago, he quickly learned how brutal life can be in a market where tech startups are in their infancy.
No-one would lend him money to hire staff or pay for office space, so Idaresit spent eight months hustling the streets of Lagos, trying to convince clients his plan to help them develop online campaigns was a winner.
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