×
App Icon
The Standard e-Paper
Join Thousands Daily
★★★★ - on Play Store
Download App

Tourist body turns to music in marketing Kenya

By Macharia Kamau
Kenya Tourist Board (KTB) will in the quarter to December use song and dance to market the country as a tourism destination. It will be staging local music in different theatre houses across Europe.

The musical, Out of Africa: The Magic of Kenya’, showcases Kenya’s cultural heritage and features a Kenyan cast of 15. It is slated for an international premiere on September 28 at Stadstheater Zoetermeer in The Netherlands.

Premium Article

Get Full Access for Ksh299/Week.

Fact-first reporting that puts you at the heart of the newsroom. Subscribe for full access.
Continue Reading  →
What you get
  • Unlimited access to all premium content
  • Ad-free browsing experience
  • Mobile-optimised reading
  • Weekly newsletters & digests
Pay via
M - PESA
VISA
Airtel Money
Secure Payments Kenya's most trusted newsroom since 1902
Support Independent Journalism

Stand With Bold Journalism.
Stand With The Standard.

Journalism can't be free because the truth demands investment. At The Standard, we invest time, courage and skills to bring you accurate, factual and impactful stories. Subscribe today and stand with us in the pursuit of credible journalism.

Pay via
M - PESA
VISA
Airtel Money
Secure Payment Kenya's most trusted newsroom since 1902