Sarahah craze: What you need to know about anonymous messaging application

Do you have a crush and would like to pass the message across without revealing your identity? Or, would you like to tell your boss something yet remain anonymous?

The Sarahah application is the new craze among the young in Kenya.

Sarahah, which means honesty in Arabic was developed by a Saudi Arabian national Zain Alabdin Tawfiq as a way for people to share honest thoughts anonymously with their friends and contacts.

In its own words, "Sarahah helps you in discovering your strengths and areas for improvement by receiving honest feedback from your employees and your friends in a private manner."

How does it work?

After downloading the app, a user must first set up an account to start receiving messages. One can share their profile across other platforms like Facebook and Instagram so people can send them anonymous messages.

There’s also a search option where users can look up new people.

However, concerns have been raised on the app promoting cyber bullying. As one user stated, "I did get a couple messages from guys that were inappropriate, but I just deleted them and blocked them."

It's a popular app, but nearly half of the people using it are against it. Google Play shows a 50/50 split in the opinion of review

Sarahah currently tops Apple App store in downloads.