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The Standard Group Plc is a
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Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
The relationship between Public Relations (PR) officials and journalists has improved despite cases of mistrust. A study by Rave Motion shows that majority of PR practitioners, 72 per cent, and journalists 64 per cent, have improved their working relationships compared to previous years.
The study represents views of journalists and PR practitioners from four print media houses and five key public relations agencies respectively. “The improved relationship points to a better understanding of the demands of both professions by the players.
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