Kenyan online stores eye Black Friday sale

                                      Parinaz Firozi, MD, Jumia Kenya

NAIROBI, KENYA: Online stores are gearing up for major sales during this year’s Black Friday set for November 27 and 30.

With only two weeks remaining before the anticipated shopping weekend in Kenya’s history, leading brands selling on the Jumia online marketplace have moved to cut prices and offer discounts of up to 90 percent on products besides optimising their online shops layout.

“It’s all systems go! We have sealed the most amazing deals for you. The only part remaining is for you to be online from the 27th making a second check every second and you can go home smiling,” Parinaz Firozi, MD, Jumia Kenya said, 

In 2014, Jumia Kenya increased sales by 900 percent and largely attributed the success to the year’s Black Friday however, Firozi notes that consumer confidence and preference for online shopping has grown tremendously in the last months but points out that a lot remains to be done to boost e-commerce in Kenya from lowering the costs of data to increasing broadband and high speed internet connections in rural areas. 

“You will notice that most people shop online while at work where internet connections are more stable and advanced than at home.” 

Last year’s Black Friday showed great interest in digital products such as flat screen TV’s, electronics, ventilation systems and Fashion items.

This year Jumia will offer great deals on cosmetics, home appliances and even children toys An hourly updated sneak peak of the deals on offer will be available on the Jumia website and on the company’s social media accounts several days before Black Friday.

To take advantage, the faster you spot a deal, add to cart and check out the better your luck.