University of Nairobi Sociology lecturer, Ken Ouko says the modern Kikuyu man or woman is more receptive of other cultures. Because of this, he argues, the Agikuyu culture has benefited from a ventilation process that now permits them to rear fish and eat fish.
This partially explains why such practises as witchcraft, hitherto unheard of among the Agikuyu, are now trending. Mzee Mathenge wa Iregi, an elder from the Mount Kenya region, agrees, saying the rising trend of Central Kenya people turning to witchcraft is surprising because juju was not entrenched in their cultural history like it was in Kirinyaga, Embu and Meru.