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The Standard Group Plc is a
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In the dying moments of Diego Simeone's second Madrid derby as Atletico Madrid coach, a banner was lowered behind the goal his side was defending to display a stinging message: "Wanted: A dignified rival for a decent derby".
Real Madrid's fans have since got far more than they bargained for as Simeone has transformed Atletico from a self-destructing shambles into a European powerhouse in the past four years.
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