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The Standard e-Paper
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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Kenyans are said to be a social people. It is something that Africans share in general, a love for stories and talking. Our secondary school curriculum includes lessons on oral literature as part of English course work. In those lessons, high school students learn the importance of the spoken word. They are taught to tell stories and poems and the importance of passing information through verbal means rather than using written symbols. Unfortunately as soon as high school ends, so does the value of oral literature. Cell phones are thrust into their hands and they are sucked into the world of social media.
Media is supposed to be a channel of communication, a trigger of a healthy debate on various pertinent issues. Social media should refer to the increased possibilities of interaction with many more people from diverse backgrounds and cultures. However, the question is, of what use is it if one is able to interact with, or talk to people half way around the world if you can’t talk to the one sitting next to you?
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