Why digital innovations on information exchange should support freedom of expression for media to thrive

Journalists during a past protest against attacks and censorship. [Boniface Okendo, Standard]

As a public good, the media is a frontline beneficiary of freedom of expression which guarantees its right to access information and impart knowledge and ideas, hence freedom of the media. With the current theme it is an opportune moment to reflect on how emerging innovations are enhancing (or not), freedom of expression as an enabler for all other human rights not only for the media but everyone in general.

This year's commemoration of World Press Freedom Day comes on the heels of the publication of the draft guidelines for regulating digital platforms by the United Nations Environment, Cultural and scientific organization (UNESCO) which calls on digital platforms to ensure that human rights and due process considerations are integrated into all stages of the design process, as well as content moderation and curation policies and practices.

"The content moderation and curation policies of digital platforms should be consistent with the obligations of corporations to respect and promote human rights, as set out in the UN Guiding Principles on Business and Human Rights and other established international human rights standards. Digital platforms should respect human rights and adhere to international human rights standards in accordance with relevant UN conventions and the UN Guiding Principles on Business and Human Rights," the guidelines state.

It is already demonstrable that technological tools are capable and indeed already supporting freedom of expression. For instance, tools like blockchain technology have been used to create decentralized platforms for media distribution, which can help to protect against censorship and promote freedom of expression. These platforms can allow media creators to publish their work directly to audiences without the need for intermediaries, such as publishers or broadcasting networks, thereby reducing the risk of content being censored or manipulated.

Artificial Intelligence can be used to help identify and flag fake news or manipulated media and to ensure that content is fact-checked and verified before it is published thus protecting audiences against disinformation campaigns and promoting accurate reporting.

Virtual and Augmented Reality (VR/AR) on the other hand be used to create immersive media experiences that can enhance the quality and impact of news reporting. For example, VR can be used to create virtual tours of news events or to provide a more immersive experience of a location or environment.

Additionally, Social Media Platforms can provide a platform for media creators to distribute their work and reach a wider audience. In terms of media freedom, the platforms provide alternative channels for media distribution that are not controlled by traditional media outlets. So are open source technologies can be used to create new media platforms that are transparent and community-driven which can help to promote media diversity and enable a more decentralized media ecosystem.

An anti-riot cop walking past journalists during Azimio protests in Mathare North, Nairobi, on March 30, 2023. [Boniface Okendo, Standard]

On the flip side, undesirable practices like censorship can thrive with the use of technology with the effect of limiting access to information and preventing people from expressing their opinions freely. This is closely related to surveillance and monitoring where the work of those with dissenting views can be tracked. This can discourage people from expressing their opinions freely and can lead to self-censorship.

Needless to say, cyberattacks and other activities by malicious actors are enabled by technology while the latter can at the same time be used to spread disinformation and misinformation online, which can undermine trust in news sources and limit access to accurate information. Additionally, algorithms used in social media and other online platforms can amplify certain voices or viewpoints, while suppressing others. This can lead to echo chambers and limit the diversity of opinions and viewpoints that are available online.

Digitization does not have to happen at the expense of freedom of expression; the latter remains the bedrock of all other rights, it is therefore incumbent upon innovators to take up the challenge to address the gaps in the foregoing for freedom of expression and media to thrive even with changing times.

-The writer is the Manager, Press Freedom, Safety and Advocacy - Media Council of Kenya