Government unveils a new era of community driven tourism innovation

Tourism and Wildlife CS Rebecca Miano (third right), Laikipia Artist Lentir Maso, Laikipia North MP Sarah Lekorere and Susan Nookisho during Lkereti album launch in Laikipia County, on December 7, 2025. [Wilberforce Okwiri, Standard]

The Ministry of Tourism and Wildlife on Sunday announced a groundbreaking shift in Kenya’s Meetings, Incentives, Conferences, and Exhibitions (MICE) landscape by integrating cultural tourism into MICE programming, an approach that positions communities at the heart of Kenya’s tourism economy.