Why brands want to sell to women

Why brands want to sell to women [Courtesy, Freepik]

Women are often targeted by advertising and marketing brands. This is not only because most love to shop, but because they are particular about the specific needs in their households. And it is not just about fashion and beauty products, even those that are meant for men tend to woo the ladies in their campaigns, according to Red Evolution, a digital marketing agency.

A recent report by BSD Group, an advertising agency, and Ipsos, a market research firm made a list dubbed Top 100 Most Loved Brands by Women in Kenya was released on March 21, following research being conducted between January and March 2023.