8th August, 2018
Mobile service provider Airtel Kenya is casting its net wide with the launch of a new tariff that is set to spark off a price war in the telecommunication sector. The new tariff targets to shake up the data and voice market will see consumers make calls across any network at 2 bob per minute, half of the current call rates, Airtel's decision to cut prices is expected to see the company tap into new subscribers which have been on the upward trajectory.
Speaking during the launch of the new tariff, Airtel Kenya managing director Prasanta das Sarma says d the trim in the call rates will enable its customers to talk more as the battle for voice hots up. Airtel is Kenya’s second-largest mobile operator after Safaricom commanding 8.7 million subscribers translating to a market share of 19.7%.