How E-commerce is influencing Kenyan economy

KTN News Jul 17,2018

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4.3 billion shillings that is the value of the e-commerce sector in Kenya today. This is a figure that is expected to get even bigger with the improvement of trust around online transactions and more Kenyans get used to trading online. One of Kenya’s biggest online trade portals is Jumia. Sam Chappate is managing director and CEO, he joins us to talk about his company’s efforts to win customer trust.